Engagement and Wedding

Education: The 4 C’s of Diamonds and Beyond

Before making a purchase on a diamond or gemstone, take a few minutes to learn a little about these stones and then visit your preferred Brown and Company Jewelers in Atlanta or Roswell.

The 4 C’s of Diamonds

While every diamond is unique they share certain features that allow us to compare and evaluate them. Often referred to as the 4 C’s of diamonds, these comparison points are:

Diamond Care

Diamonds are ideal for everyday wear due to their remarkable durability, resistance to scratching and ability to maintain their fire. However, a diamond isn’t indestructible and should be properly cared for to maximize its life. To remove the grease and oils diamonds tend to attract, wipe the ring with a lint-free cloth or use warm water, mild soap, and a soft toothbrush or a commercial cleaning solution.


Gemstones come in virtually every color of the spectrum, however it might come as a surprise to learn that one gem can occur in many different hues. Pricing for these different gemstone varieties is affected by factors such as rarity, durability and popularity. Learn more about gemstones now or visit your preferred Brown and Company location to talk to one of our certified gemologists.

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